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Introducing: Regular
The same classic and beloved shirt - now with a name that truly fits
Let us introduce Regular – our new name for our popular shirt model Feminine. While the shirt itself remains the same in fit, craftsmanship and quality, we have changed the name to something clearer and more intuitive – Regular. Aside from the new name, the model will continue to have the same feminine silhouette and timeless fit.
We have also renamed our shirt model Classic to Relaxed. The fit of the shirt will also remain the same but with a fresh new name and new labels.
Both name changes take effect this July, but the old names will continue to be available during a transitional period.
Knowing your measurements is like knowing your lines before stepping on stage – it gives you confidence, presence, and control. When you wear something that truly fits, it doesn’t just flatter – it frees. It’s not about obsessing over numbers – it’s about understanding your shape so you can honor it properly. It’s a kind of self-respect, really – wrapped in fabric, stitched with intention.
Using only the best fabrics and trims, we craft classic and contemporary clothing that has become internationally renowned. The perfect fit and feel based on more than 125 years of sustainable craftsmanship.


