We strive to make improvements in everything we do and consciously manage our impact on people, the environment and society. Our ambition is to make positive difference at all stages of our value chain, and we make sure that established policies are followed. By being transparent about how we work, we want people feel safe wearing our products and that they have been manufactured responsibly.

The products we design, shall stand the test of time, both for life’s major events and in everyday life. For us, quality means creating timeless designs, the pride we feel for the craftsmanship of making the garments and our conscious choice of materials. Together, this gives potential for the garments to be used for many occasions and may also be passed down to future generations.

Quality means being in close collaboration with our suppliers, having good relationships with our retailers and customers, but also our commitment to society. We have a responsibility for how our suppliers act in sustainability matters, from managing environmental impact to how their employees are treated. It is also important for us to actively drive positive change in society, as well as in the fashion industry.