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Introducing: Regular
The same classic and beloved shirt - now with a name that truly fits
Let us introduce Regular – our new name for our popular shirt model Fitted Body. While the shirt remains the same in craftsmanship and quality, we have refined the fit and changed the name to something clearer and more intuitive – Regular. We believe that the name should reflect exactly what it is – a classic fit suited for a wide range of men.
Regular will be launched in July, but Fitted Body will continue to be available during a transitional period.
To wear a shirt that truly fits is to whisper fluency in one’s own form. It doesn’t shout, it murmurs: Here is a man who knows his place in the world – and his collar size.